Manmadhudu 2 Digital rights sold for a Bomb

Equal to the theatrical rights, nowadays digital rights have also become important. Apart from theatrical run, movies are cashing some bucks in digital platforms, which has come has a huge relief to the small movies. There are even few movies, which would end up flop in its theatrical run, later in the digital platform those movies are getting good response.

With such scenario, makers are trying to push the digital rights of the movie to good costs. Manmadhudu sequel Manmadhudu 2 starring Nagarjuna has decent expectations among the trade Circles. Movie being a sequel of yesteryears blockbuster Manmadhudu, Expectations among the audience is also high. However, the recently released trailers and first single ‘Hey menina’ got so much criticism and negativity then positive response.

However, the makers of Manmadhudu 2 managed to close the digital rights deal for a whopping cost of Rs 7.40 Crs with the popular international digital platform ‘Netflix’. After Spyder, this is only the second Tollywood movie, Netflix has acquired the rights for.