Syeraa, the most expected project of the season is getting sold has hot cakes in the market. Syeraa Digital rights have been bagged by Amazon prime video.
Amazon prime video has become a potential money spinner for all level movie makers. Irrespective of theatrical run, makers are able to see some good money with digital rights. Similar is with the situation big Syeraa. Digital rights of Syeraa have been bagged by Amazon prime video for a whopping Rs 40 Crores cost. Which is a record just short of Saaho. Digital rights of Saaho was sold for 42 Crores.
Syeraa have been made with a budget of Rs 200 Crores. Already, AP/TG theatrical rights have been close for Rs 115 Crores. Digital rights adding upto Rs 40 Crores has already brought Syeraa close to profit zone. Still Satellite rights, overseas rights are yet to be locked. However, Hindi rights have been kept under wraps.
We can expect Syeraa to steam in Amazon prime video around late December 2019 or January 2020.