Finally, Ala Vaikunthapurramuloo is streaming in digital platforms, shockingly in both Sun NXT as well as Netflix. Before the release of Ala Vaikunthapurramuloo, makers of the movie, Geetha Arts, widely publicized that the movie won’t be released in Netflix or Amazon Prime Video. This publicity had a major effect on collections as more number of audience in the overseas walked towards the theatres.
But to the shock, Ala Vaikunthapurramuloo is streaming in Netflix as well as Sun Nxt. In Net flix- India movie is already streaming while in Netflix USA, Ala Vaikunthapurramulo will start streaming from the 29th of February. This cheap publicity trick from the makers has received wide criticism for misguiding the audience.
Production houses should keep up their values as the audiences are slowly moving from pirated sited to digital media. While the piracy is getting killed, movie makers themselves shouldn’t indulge in any such cheap publicity tricks hurting the trustworthiness of the audience. However, the audience was very for the release of Ala Vaikunthapurramuloo in Digital platforms.
Starting from Ala Vaikunthapurramuloo every movie released in recent times has carried out similar publicity. Let us just hope at least those production houses haven’t indulged in any such cheap publicity tricks