Going by our sources, the Tamil Nadu theatre association is opposing the direct digital release of Tamil movies. As we have already written several filmmakers are planning for a direct digital release in these times of coronavirus. But now this isn’t seeming to be possible.
It is very difficult to name one sector that wasn’t affected by the coronavirus. The dangerous Chinese virus has hit hard in every sector. And this is no different from the Film Industry. Due to the coronavirus, the theatres have been shut down not only in India but also across the globe. Even the mightiest films from Hollywood had to postpone their releases due to this pandemic. And in India, the situation is even worse. As we have already written, about 10000 Crore INR loss is expected to the film industry alone due to the lockdown.
In this situation, several filmmakers are trying to release their films directly on the OTT Platforms. But the Tamil Nadu theatre association is opposing direct digital release of Tamil films. We have already reported that Naragasooran and PonMagal Vanthal are aiming for a direct digital release. But this isn’t the case now. The theatres have threatened Suriya that no film from his banner, 2D Entertainments will be allowed for a theatrical release if he releases Ponmagal Vanthal on OTT platforms first.
But this is seeming too senseless from the theatre’s owner’s side. Filmmakers bring a lot of money from the financiers in order to produce a film. If the film keeps getting postponed the interest keeps increasing putting enormous pressure on the producers. So the producers are trying to make money by directly releasing the film on OTT platforms. Yes, the digital platforms are killing the conventional theatres. But still, the owners must understand the current situation and allow the makers for a digital release at least during these times of pandemic.