Actor cum Producer Nani is waiting for the right opportunity to sell the digital rights of his HIT movie starring Vishwaksen. Before the release of the movie, a noted OTT partner quoted a very low price for the digital rights of the HIT movie. Nani with confidence in the story and Vishwaksen released the HIT movie without selling the digital rights.
These days releasing a movie without selling digital rights is nothing but a suicide. If the movie fails to attract the audience, eventually there won’t be any takers for the digital version. But Nani has gone by his gut feeling and released the HIT movie while the digital rights are still left open. With Hit movie gaining positive talk, OTT platforms have queued up for the rights.
Nani has still kept the digital rights of HIT open hoping for an even better price. This is not only the case with digital rights but also satellite rights. On the other hand, HIT movie released the day before yesterday is performing exceptionally well from A to D centers. Young hero Vishwaksen is elated with the result of the HIT movie. The whole team of HIT has already jumped into the success celebration mood. Hit movie is the second production venture of Nani after Awe.